Online dating has seen several stages – the introduction of matchmaking websites, the growing accuracy of algorithms, and finally the immense popularity of and migration to mobile applications like Tinder, Grindr and Happn.
Why do you think mobile applications have been so successful in the online dating sphere?
Happn is the helping hand to your real-life encounters!
So the use of geolocation and real-time have been huge technological improvements in the dating sphere, since meeting opportunities are greatly facilitated.
On Happn you see only the people who have really crossed your path.
To give you an idea of what’s to come, we talked with Marie Cosnard about the upcoming panel and her experience as Head of Media Relations at Happn, a new dating app powered by real life interactions.
What’s the story behind the name and spelling of ‘Happn’?
Mobile applications have brought new codes, which are particularly applicable to the dating experience.
Those principles are mobility, instantaneity and gamification. The essence of “meeting” someone is to be at the same place, facing each other.If there are competitors it means that there is a market! But to be honest, we don’t really compare ourselves to any of the big traditional online dating websites.We’re in the new batch of mobile apps and we believe that in this field there’s a place for innovation and disruptive ideas – and we believe in Happn so it’s an extremely exciting challenge to try and become one of the global players!Let’s start with this curious little peek into how the other half live. Elsewhere, we’re now also apparently having to navigate ‘submarining’: when someone whose mama clearly didn’t raise them right ghosts on you, before resurfacing weeks later as if nothing happened.(Not to be confused with how your other half lives.) A young person informed me this week that it’s ‘cufﬁng season’, and that, as sure as night follows day, this will shortly be followed by the equally impenetrable-sounding ‘clearing season’. See also: ‘zombieing’ – returning in the manner of the undead.‘happn’ obviously comes from the word happen, spelt in a fun way.Tags: Adult Dating, affair dating, sex dating