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We've put together essential advice on how to write a welcome email, including 12 examples of stand out welcome emails and six apps you can use to make your emails even more engaging.
Before we dive into the details of how to write a welcome email, let’s first define what a welcome email is and what value they provide to both subscribers and businesses.
According to data from Omnisend, welcome emails have an average open rate of 45%, versus the average 18% open rate of promotional emails.
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High-quality photography exudes the luxuriousness of the brand and its products, while handpicked user-generated content introduces you to members of the community.
mahabis, which is “reinventing slippers,” uses their welcome email to introduce their products.
The brand also rewards subscribers with a 10%-off coupon code for in-store workshops, bridging the gap between the ecommerce and brick-and-mortar sides of the business.
Find Me A Gift sends a welcome email with personality, featuring fun imagery, playful language, and a celebratory tone.
Though the brand may not need an introduction, they use their welcome email to describe their vision and share their passion for travel with subscribers.
Then they introduce their products, which fit perfectly into that narrative: Lush takes the opportunity to showcase their products with high-quality imagery and product carousels.Dollar for dollar, email marketing is one of the most effective channels at your disposal for selling your products and generating repeat customers.Emails drive traffic, supplement your content marketing, and create opportunities to connect with your customers even after they’ve left your website.Their subject line, “Welcome To The Flock,” the inclusion of animated GIFs, colorful language, and an authenticity to the brand all contribute to helping this welcome email stand out.MVMT is more than just a watch brand, and they use the welcome email to encourage new signups to explore and engage with their community.IKEA’s welcome email shares recent blog posts, new items on its catalogue, and, perhaps most interestingly, the stores closest to the zip code I entered at signup.Tags: Adult Dating, affair dating, sex dating