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“If sending messages had a price or you could send only a fixed number per day, people you contact online would know you had to give up something to do so, which would incentivize better behavior,” he says.

Perhaps beyond just charging for messages, sites could adjust the price according to how high quality someone's engagement seems to be.

“That’s the real issue—how happy are people with their interactions on the dating sites,” says Scott Kominers, a lecturer in economics at Harvard University.

On a site like Ok Cupid anyone can send you a message, whereas on the free app Bumble or on Tinder or e Harmony, only people you are matched with can get in touch.

Kominers thinks online daters could be well served by a service that isn’t quite free but doesn’t involve a subscription fee either.

Inspired by Jiayuan.com, the largest online dating site in China, he thinks dating sites would have happier customers overall if they did away with their current pricing models and charged users per message sent.Forty-eight percent said Match, a paid site, but Plenty Of Fish (free) and e Harmony (paid) tied for second most popular, with 23 percent apiece.But in terms of overall satisfaction, our survey found that free dating sites actually score a touch better than paid ones, probably because they're a better value.You might be wondering which site is best for you, and if you should bother paying for a membership or not.To help answer that question, keep the following in mind: Free sites are geared toward casual daters, while paid sites tend to be for people looking for a serious relationship.“It's a myth that some sites are better for relationships while others are more for hookups,” says Manfredi.

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